Featured Experts
Subject Matter Experts are the Best of the Best
The Featured Customer Service Training Experts in The Customer Service Road Map were handpicked from over 150 of North America’s top authors, speakers and trainers. We picked the very best customer service trainers. They are experts in the skills they teach and they have the unique ability to communicate ideas in short, bite-sized segments.
The Customer Service Road Map’s Experts Frequently Appear in:
Featured Experts in our Customer Service Training
Marilyn Suttle
Marilyn Suttle
Marilyn Suttle is a speaker, trainer, and coach for organizations wanting to attract and retain happy customers. She specializes in turning customers into raving fans by creating ''Suttle Shifts'' in the way people think and act using entertaining, experiential activities. She is a former Chapter President of the National Speakers Association, and has been featured in the LA Times, Chicago Tribune, Ladies Home Journal, and Woman's World to mention a few.
Lori Jo Vest
Lori Jo Vest
Lori Jo Vest is a customer service and sales consultant who teaches organizations how to turn customers into close collaborators, building long-term relationships that last. Her real-world advice helps turn prospects into lifetime customers and raving fans. Lori has been featured in numerous trade and professional association journals, national publications, and websites such as Kiplingers.com and MasterCard Small Business.
World-Renowned Customer Service Trainers, Not YouTube Personalities
Our Featured Experts get paid thousands of dollars to perform live presentations for organizations around the world. They have authored and co-authored books and regularly provide their expertise to customer service publications like Switch and Shift, Customer Management IQ, and Retail Customer Experience Magazine and national business publications like Inc., The Business Journals, and Time.
Expert Story Tellers, Not Lecturers
Featured Subject Matter Experts are not lecturers offering brain dumps of statistics and theory that you find in many training programs. They are dynamic speakers who teach practical skills that can immediately be applied in the workplace.
Are your Students Engaged Watching Corny Over-acted Videos?
Our videos don’t contain actors overdoing dramatizations, in dated clothing, on fake sets. Our experts are professional speakers and authors gifted at using stories to engage and to communicate key ideas. In fact, Training From Experts, Not Actors™ was our first tagline, used over a decade ago. Videos are professionally shot and produced so students can focus on content rather than bad video.
Request a Free Training Consultation and Price Quote
- Get answers to your questions, including pricing.
- Learn best practices from your industry.
- Receive a custom training plan that meets your needs.
Course List
The Customer Service Road Map
Consistently earning customer loyalty takes both the right attitude and skill set. In this course you will learn:
- How to manage a customer’s expectations.
- The role emotional connection plays in customer loyalty.
- How customer perceptions affect loyalty.
- How to generate repeat and referral business through customer loyalty.
Build lasting impressions by making the customer feel welcome and by improving all customer touch points. In this course you will learn:
- How to put all five senses to work to make good impressions.
- How to use active listening to improve your customer service skills.
- How to create customer delight by focusing on their preferences.
- How to put more customer care into the way you do business.
To provide superior service, you have to control how you think – your mindset. In this course you will learn:
- How to access a “champion mindset” for service excellence.
- How to perform your role regardless of your mood.
- How to resist falling prey to anger and resentment.
- How to always maintain a professional demeanor.
Discover your power to influence the outcome of even the most challenging service situations. In this course you will learn:
- How to manage tough customers with strategy and emotional intelligence.
- How to easily handle customer complaints and service breakdowns.
- How to redirect your behavior to produce better results.
- How to resolve conflict during difficult customer service situations.
Developing strong conflict resolution and creative problem-solving skills will turn your mistakes into opportunities. In this course you will learn:
- How to strengthen a customer relationship even after a mistake is made.
- What to do when an angry customer yells, complains, and vents.
- How to use service recovery tools to restore customer loyalty.
- The most important thing you can do with a customer complaint.
The words you choose and how you say them can either enhance the customer relationship or harm it. In this course you will learn:
- Phrases to eliminate from your customer service conversations.
- Soothing phrases that ease a customer’s concerns.
- Forbidden phrases that escalate customer service breakdowns.
- How your attitude and words can calm an upset customer.
Choosing to see your customer’s demanding, irritating, and difficult ways in a positive perspective will make it significantly easier to provide excellent service. In this course you will learn:
- How to create better outcomes with difficult customers.
- Ways to calm yourself, replace negative judgment, and prevent overreaction during tough customer service situations.
- How to see the finer qualities in a customer’s negative behaviors.
- Communication techniques that will help you look at problems from a different viewpoint.
Continually improving your skills and services puts you at the top of your game, makes you more likely to attract future business, and ensures you stay relevant to your customers. In this course, you will learn:
- How a culture of continuous improvement impacts customer service.
- Key steps that others often overlook, that will get you the results you want.
- How to implement continuous improvement efforts in your workplace.
- What a continuous improvement mindset can do for you personally.
When strong two-way communication is used great things happen – customers are happy, coworkers get along, and management is able to lead for the best results. In this course you will learn:
- How to use two-way communication to increase customer satisfaction.
- How to ask for, and respond to, customer feedback.
- How to keep customers loyal and engaged with two-way communication.
- How to effectively deliver bad news to a customer.
When you’re aware of the four customer styles, you can adapt your behavior to better serve each type. In this course you will learn:
- To build instant rapport by treating customers according to their preferred style.
- How to adapt your own style and attitude to bring out the best in each customer.
- How to create customer delight by mirroring customer behavior styles.
- To replace negative judgments with compassionate customer care.
When you think like an entrepreneur, you take responsibility for positive outcomes and are committed to making the best possible decisions. In this course you will learn:
- How to make choices that create positive outcomes for your customers, your company and you.
- How to use creative problem solving to create customer delight.
- Why you should consider yourself the CEO of your career.
- How entrepreneurial thinking can help you overcome service excellence challenges.
This course reviews and reinforces key lessons learned from each of the courses in The Customer Service Road Map. In this course you will learn:
- How to follow up and strategically create customer experiences that render the competition irrelevant.
- To practice and refine the essential skills of service excellence.
- How to tap into customer perceptions and exceed customer expectations.
- To recognize the service excellence skills you’re using, and those you should start using.
Request a Free Training Consultation and Price Quote
- Get answers to your questions, including pricing.
- Learn best practices from your industry.
- Receive a custom training plan that meets your needs.
The Customer Service Road Map Testimonials
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"...insightful stories...creative approaches...incredible experience..."
- Robert MacPhee, President, Heart Set"It really helped our firm develop stronger customer relations."
- Lynn Drake, President, Compass Commercial LLC ITRA Global"In today's customer service deprived world here is a proven set of easy-to-follow ideas guaranteed to help improve your organization."
- Rick Jakle, Chairman of the Board, Sherman Health Systems"Engaging stories from the trenches of customer service - everyone offering strategies that you can use to grow your customer service savvy."
- Ford Saeks, President/CEO, Prime Concepts Group, Inc."Applicable to every business that desires to serve their customers."
- Keith A. Pretty, J.D., President and CEO, Northwood University"Concrete information and skills...practical and easy to learn...very user friendly"
- Dori Bush, President, Association of Child Abuse Prevention"Widely popular. Well attended. This customer service training is rated highly for tuning into needs and providing useful skills."
- Gretchen Zobel, FPN Chairperson, Ford Motor Company"A wonderful time while learning so much! ...great tools for the staff to take our customer service to the next level."
- Dr. Julia A. Teahen, President, Baker College Online"This is an invaluable how-to for anyone looking to incorporate successful human interaction into complex business relationships."
- Raz Ingrasci, President & CEO, Hoffman Institute Foundation"A useful tool in keeping our organization ahead of our competition."
- Steve DeRose, Clubhouse Manager, University Club of Chicago
FAQ for The Customer Service Road Map
Questions are grouped by category. Click any question to see its answer.
General Overview
What skills does the training curriculum teach?
Who is the audience?
How does it work?
Can you describe your patent-pending learning model?
How long is a course?
- E-learning courses are 30 minutes.
- Classroom training sessions can last from 15 minutes to 2 hours depending on which active learning components you use and how long you want exercises to last.
- Blended learning sessions have two parts. E-learning courses last 30 minutes. Group training sessions last 30 or 60 minutes.
Can I try a course?
What support materials are available?
Implementation
What delivery formats are available?
How often should students take a course? (The Training Schedule)
It is critical that you don’t overwhelm students by providing too many courses at one time and that students have time to apply their new skills back on the job with their personal action plans.
We recommend students complete two courses a month, but it is different for every client. Here is a break-down of the course frequency from a recent survey of clients:
- 2 courses per month = 42%
- 1 course per week = 28%
- 1 course per month = 18%
- All day event (3-6 courses) = 5%
- As needed, on-demand, time permitting = 4%
- 1 course per quarter = 3%
Course frequency really depends on your organization, your student’s time constraints, and the delivery format you intend to use.
A training consultant will help you create a schedule that will fit your exact needs. Contact one today by completing a short form or calling 1-800-541-7872.
Do the courses have to be taken in order?
Does The Customer Service Road Map include group exercises, role-plays, and scenario-based learning?
Are Leader’s Guides (Facilitator’s Guides) available for every course?
Do group leaders have to be certified to facilitate training sessions?
Your organization won’t have to waste time and money sending people away to learn how to lead a group training session. You won’t be locked into one or two employees who are certified facilitators — anyone can do it. Learn more about facilitating group training sessions with our materials.
Can anyone lead group training sessions?
Skill Application
What on-the-job tools ensure students use their new skills?
How do we hold students accountable for using their new skills?
What is the best (easiest, quickest) follow-up method to ensure success?
What resources do students have when they are done?
Return-on-Investment (ROI)
What results can we expect after participating in The Customer Service Road Map?
What will our Return-on-investment (ROI) be?
Pricing
What is the cost of the training program?
Discounts are based volume, so if you have an above average number of students participating your investment could be sustainably lower. Custom solutions may be higher. We can accommodate any scenario.
Contact a training consultant for pricing options by completing a short form or calling 1-800-541-7872. After a short conversation, a training consultant will be able to give you pricing that fits your objectives.
BTE Company Information
How long have you been in business?
Who are the Subject Matter Experts featured in your training?
What other training courses do you offer?
Do you offer a money-back guarantee?
Web-based Learning
What are the system requirements for taking online courses?
- Internet connection (not dial-up)
- A web browser like Internet Explorer, Firefox, Chrome, or Safari
For video delivery, we partnered with Amazon Web Services to ensure quality and reliability. Streaming video quality automatically adjusts to your network’s settings and the student’s available bandwidth. Courses can be taken anywhere in the world.
Can we use your Learning Management System (LMS)?
Can we use your course on our LMS?
Ask a Question
Do you have additional questions? A training consultant will provide an immediate answer.